This key visual highlights three doughnuts available as singles and as part of a six-pack. The single doughnuts floating above an iconic Krispy Kreme box, through a beam of light, illustrates how light in calories the product is, whilst the campaign lockup hits home the message that even though they're lower in calories, the taste is just as irresistible as ever.

A suite of campaign lockups was created to give flexibility in use across different formats of printed POS and digital assets, including social tiles, email, video, and landing pages.

Say Yes! 6 Pack packaging