I am currently employed as the Senior Creative Manager for Krispy Kreme UK & IRE, where I lead a team of designers to be best in class at what they love, pushing creative to the next level by telling stories using photography, video and animation to inspire customers. My team are responsible for the day to day delivery of creative concepts to brief, from initials scamps to final artwork for limited time only campaigns and projects for the Krispy Kreme website, email, social media, digital advertising, video and POS for all Krispy Kreme shops in the UK and Ireland.  Working alongside production agencies, my team are also responsible for photography and video content and ensuring all output is executed to the highest standards whilst driving brand awareness, customer engagement & acquisition through compelling concepts, ensuring deadlines are met and delivered within agreed budgets. Since joining in November 2021, I have implemented a series of processes to improve communication, transparency and hybrid productivity amongst the team and wider business, including introducing a new briefing platform and a retouching agency.

Previously Senior Creative Lead at FatFace.

As a motivated designer with a keen eye for detail and experience in working at pace and setting deadlines, I have a proven track record of providing high-quality creative for clients on small and large projects. With over 15 years of experience working on my own initiative and within cross-functional teams, I am highly experienced in producing creative for print and digital including responsive websites, email marketing campaigns, social media and mobile apps. I enjoy working on exciting projects that push me creatively and that develop my existing skills. I’m a strong believer that there is always room to grow and I actively share my knowledge with others. 

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