Fresh Never Lasts

Have you ever arrived late to a party only to discover an empty box of Krispy Kreme doughnuts? I certainly have. The Fresh Never Lasts campaign not only conveys the Made Fresh Daily brand truth, but also showcases the irresistible nature of an original Krispy Kreme box. What sets this brand campaign apart is its bold and powerful approach, emphasising the absence of product as a unique and courageous strategy. Interestingly, despite its name, fresh truly does last, as Krispy Kreme's doughnuts have captivated taste buds worldwide since 1937.