The Taste Of NYC campaigned allowed us to amplify the fun and playful nature of Krispy Kreme through use of iconography, typography and bright, bold colours.
Key visual used across Krispy Kreme retail shops and supermarket cabinets to highlight the dozen offering the Taste Of NYC campaign.
Taste Of NYC campaign video for stores and social.
Key visual used across Krispy Kreme retail shops and supermarket cabinets to highlight the limited edition Rocky-feller and New York Cheesecake doughnuts. Also shown is the key visual used to promote the hot drink combo in shops.
Limited Edition 3 Pack packaging, designed to a bespoke cutter and sold to consumer via supermarket cabinets for the Taste Of NYC campaign.
Social media assets