FatFace teamed up with the Marine Conservation Society for a multi-channel campaign to showcase an exclusive collection, to help raise awareness of the importance of protecting the UK’s seas and coasts. I was responsible for overall art direction of campaign assets, concept creative, and leadership of the creative team, ensuring consistency of final execution across digital channels and physical locations.
Animated page headers.
FatFace X Marine Conservation Society homepage.
The campaign feature page, generated over 50k unique visits in launch week. Visit fatface.com/marine-conservation
Seaside memories email. View full email.
Window display featuring an innovative POPAI award-winning 3D concertina structure, coloured lighting, and hanging panels.
For nine key location stores across the estate, we commissioned local artists, 2 Sisters, to paint a mural on our windows, alleviating the need for plastic clings.