Multi-channel campaign, capturing real moments, including those weird and fun family traditions with our nearest and dearest that make it special.
Initially working alongside internal teams, I was responsible for photography moodboards, art direction of campaign assets, typography, concept creative and leadership of the creative team, ensuring consistency of final execution across all channels.
Graphic execution (above) included the exploration of friendly typefaces, repetitive patterns, handcrafted textures and metallic touches.
Mindful wrapping (above): Store carrier bags doubled up as wrapping paper. With a few simple snips, the bag was ready to wrap a present or two.
Mood boards (above): Photography handwriting should capture real moments with unusual and fun touches in Instagram influenced filters and dynamic black and white, contrasty images.